Charles Attal, Charlie Jones & Charlie Walker: The 2015 Billboard Power 100
NO. 38

Charles Attal, Charlie Jones & Charlie Walker

Attal: 47 / Jones: 45 / Walker: 43, Partners, C3 Presents

Last year's rank: 28

Shortly after C3 was named Top Independent Promoter (U.S.) for the seventh time at the Billboard Touring Awards last November, Live Nation acquired 51 percent of the Austin-based promoter/production company behind juggernauts Austin City Limits Music Festival and Lollapaloozas in Chicago, Chile, Argentina and Brazil. Those 2014 events grossed $105 million combined and boasted an attendance of more than 1 million. Now, for the first time since launching C3 in 2007, the three Cs have to report to someone -- in this case, Live Nation president Michael Rapino.

TO CELEBRATE: "I do tequila shots." -- Jones

PRIZED POSSESSION: "A bottle of old moonshine in my basement." -- Attal

MEMORABLE ARTIST ENCOUNTER: "Any of the greats that actually turn out to be nice people." -- Walker