Pasquale Rotella: The 2015 Billboard Power 100
NO. 59

Pasquale Rotella

40, CEO, Insomniac Events


Last year's rank: 72

More than any other executive in the industry, Rotella is responsible for driving the revival of dance music. The Insomniac CEO partnered with Live Nation in 2013, giving his portfolio of music festivals, which include the massive Electric Daisy Carnival, a serious financial boost. And so trusted is his ability to curate must-see festivals, which prioritize fan experience over buzzy lineups, that 2014's EDC in Las Vegas sold nearly 400,000 tickets before announcing a single act. Rotella continues to set his sights on new territory, and has launched the EDM label Insomniac Records with Interscope Geffen A&M.

EXPERIENCE THAT MADE ME WANT TO BE IN THE INDUSTRY: "The L.A. underground rave scene of the early '90s."

DEFINITION OF POWER: "Being devoid of ego."