Rich Lehrfeld: The 2015 Billboard Power 100
NO. 65

Rich Lehrfeld

46, VP global sponsorship, marketing and access, American Express

Last year's rank: 71

AmEx sold a record 1.7 million concert tickets in 2014 through mid-November, and is still the go-to presale partner for arena acts old and new, such as Fleetwood Mac and Taylor Swift, who collaborated with the credit-card company on an interactive app for her "Blank Space" video. (The official clip has more than 445 million YouTube views.) Lehrfeld also helped implement a focus on emerging artists in 2014 with the launch of Artists in Residence (Betty Who, Rixton, Mary Lambert) and Made Music (Pell, Bosco), which offers label-like services to potential headliners. "We want to deliver more value to our card members... so being able to have different types of conversations with artists has helped us engage at all levels," Lehrfeld says.

MEMORABLE ARTIST ENCOUNTER: "Connecting Jon Bon Jovi with the son of a close friend who has an ailment. It's one of those moments I still have chills about, and they keep in touch still."