Louis Messina: The 2015 Billboard Power 100
NO. 74

Louis Messina

67, President, The Messina Group

Last year's rank: 76

As country music's second-largest promoter, Messina stands out for his ­charisma, star power and long-term national tour deals with Kenny Chesney, Taylor Swift, Eric Church, Ed Sheeran and Jake Owen. In 2014, TMG/AEG Live reported Boxscore grosses of $91 million from 1.2 million tickets sold, with George Strait's final Cowboy Rides Away show at AT&T Stadium in Arlington, Texas, grossing ­$18.2 million, a country music record. In 2015, Messina will be involved in Swift's 90 shows worldwide, Church will play a series of sold-out arenas, and Sheeran returns to America for 40 dates.

BUSINESS ROLE MODEL: Houston ­entrepreneur Allen Becker. "I owe him everything."