Rob Wiesenthal: The 2015 Billboard Power 100
NO. 82

Rob Wiesenthal

48, COO of corporate, Warner Music Group


Last year's rank: 100

Wiesenthal continues to build upon his reputation as a consummate dealmaker. In 2014, he strengthened Warner Music Group's digital presence by negotiating a partnership -- the first by a major label -- with Interlude Music, which creates and distributes interactive music video content. He also allied the company with Vessel, a short-form video subscription site; licensed WMG's content to SoundCloud; arranged for a WMG Discover Channel on Snapchat; and formed a crowd-sourced music label with Shazam.

MEMORABLE ARTIST ENCOUNTER: "Playing ukulele onstage with Roger Waters ­during the Wall tour."