Sarah Moll: The 2015 Billboard Power 100
NO. 89

Sarah Moll

38, Director of media events, NFL

Last year's rank: 98

Moll's nine-spot rise can be credited to a mere 12 minutes -- the 2014 Super Bowl halftime show with Bruno Mars and Red Hot Chili Peppers, a then-record-setting performance (115 million TV viewers) that she and her team booked. Expect her ascent to continue as the NFL expands its partnership with the music business, evidenced by the season's ­kickoff concert that featured Soundgarden and Pharrell Williams. 

PRIZED POSSESSION: "A ticket from the AFL/NFL world championship game, otherwise known as Super Bowl I."