Developed more ways to leverage the radio giant’s multimedia platform (read: iHeartEverything)
Tom Poleman made iHeartRadio one of the most recognizable brands of 2013, slapping the name of the company’s streaming and listener-created station service on album previews and release parties for such acts as One Direction and Lady Gaga, the opening of the iHeartRadio Theater in Los Angeles and the iHeartRadio Music Festival, which ran the performer gamut from Justin Timberlake and Drake to Paul McCartney and Queen.
“Music is the heart and soul of our business, so I’m determined to continue to build programs that foster artist development while creating great content for our stations and listeners,” Poleman says.
Poleman made certain that listeners unable to attend live events could still enjoy them at home through streaming and live TV specials.
Poleman also spearheaded syndicated programming like “The Bobby Bones Show,” “The Breakfast Club” and “Evolution With Pete Tong.” There was also a groundbreaking rights partnership with Warner Music. “Increasingly, those with unique, compelling content—songwriters, marquee artists and air personalities—and those with the tightest relationship with consumers have the power.”