William Gruger

Billboard Social/Streaming Charts Manager

William Gruger is the social/streaming charts manager for Billboard. He writes about the intersection of music and technology for both Billboard.com and Billboard.biz. Gruger has worked at online music analytics provider Next Big Sound and digital agency Carrot Creative.

Austin Mahone

Austin Mahone Returns to Top 10 on Social 50 Chart

Austin Mahone zooms from No. 48 to No. 10 on Billboard's Social 50 chart, in the wake of the release of his new single, "Dirty Work." The track dropped on July 2, spurring Mahone's chart jump, and to his highest rank since the list dated Aug. 2, 2014 (when he was also No. 10).
DeStorm Power attends the 2014 American Music Awards

DeStorm Power Hits Top 10 on Billboard's Social 50 Chart

With newly included metrics from Vine factoring into Billboard's Social 50 chart, Web-grown entertainers/musicians have begun to impact the tally. One of those acts is DeStorm Power, a Los Angeles-based musician and YouTube personality that made his Social 50 debut on the list dated June 27 (the first week Vine and Tumblr metrics were added to list's computation). On the latest chart, Power moves 12-7 to break the Social 50 top 10 for the first time.
Justin Bieber

Justin Bieber Back at No. 1 on Social 50

Justin Bieber ascends 2-1 on the Social 50 chart, retaking the top slot for the first time since the list dated Nov. 29, 2014. His rise comes as a result of a busy week at Electric Daisy Carnival in Las Vegas (June 19-21) — that was well-covered on social media — where he hung out with Diplo and Skrillex, among others.