Legendary television writer and producer Norman Lear is no stranger to role of music in marketing, and defining, the message of his latest show’s central themes. When you hear the nostalgic croon of All In The Family’s “Those Were the Days” or the catchy riff of The Jefferson’s “Moving On Up,” your mind almost automatically joins the song. As the worldwide audience of Lear’s work, you know the lyrics of his show’s theme songs just as well, or better, than you know his leading characters.
Tonight, four Latinas who also go underappreciated in the mainstream, yet command the attention of hundreds of thousands and even millions of young Latina women, will take the stage at the Latin Grammys. Could they follow in Selena Quintanilla's footsteps and inspire smash hit beauty lines for the community, which commands an impressive $7 trillion in buying power?
This fall, Maná will continue making a statement through the launch of their first-ever fashion line, Ritos del Sol. Featuring everything from Dia de Los Muertos printed T-shirts ($24-$30) to rock-chic skinny jeans ($37-73), the line reflects the band's personal aesthetic while also doing some good. A percentage of all sales will go to the group's Selva Negra Foundation, the nonprofit it created in 1995 to raise awareness and help take action towards saving endangered species in their native Mexico.