They may not have all made it in, but those who did enjoyed a casual environment, one that Ne-Yo believes keeps people coming back. "It's pretty loose and laid back," he told Billboard.biz. "I feel like this is a place where if Will Smith wanted to get on the dance floor for a second, he could. Those are the kind of parties that I used to go to back in the day, so that's the kind of party I want to throw."
The 8th Annual Primary Wave Music Pre-Grammy party took over West Hollywood's RivaBella restaurant Saturday. A large independent music marketing, management and music publishing company, a number of major artists turned out for the affair, including: Cee Lo Green (the company's CCO), Melissa Etheridge, Trevor Jackson, Ginuwine, Chaka Khan, Jeremy Piven, Big Gipp, and others.
Held at the Los Angeles Park Plaza Hotel Friday (Jan. 24) night, FNF isn't like your average Grammy party because it's a place where music fans can rub shoulders with label executives, all while enjoying music, food and drinks.