J Sider

Chairman and CEO of BandPage

Op-Ed: Everything We Know About Fan Engagement And Sales Is About to Change

Op-Ed: Everything We Know About Fan Engagement And Sales Is About to Change

As an industry, we've gotten pretty good at reaching fans, engaging them and driving conversions. There is a general understanding of how to reach them on social networks, traditional online marketing and mailing lists. But now, with the rise of major streaming and entertainment platforms combined with advancements in technology, there are two things that will make it much more powerful to engage and convert fans....