“I love my life in between two worlds, representing two flags,” Becky G mused onstage during day two of the Baja Beach Fest in Rosarito, Mexico on Saturday (August 17). “As a [second generation] Mexican-American raised in the streets of Inglewood, you don’t know how much this means to me.”
With powerhouses J Balvin and Ozuna headlining, the opening day (Aug. 16) of Baja Beach Fest 2019 featured an all-Latinx lineup that drew a staggering 30,000 attendees for a sold-out, sun-soaked reverie.
For the two decades of the Latin Alternative Music Conference (LAMC), spectators have witnessed a huge pivot in Latin music consumption. So how does one value artistic quality in an age where analytics, data, and quantity have become focal points for measuring success in modern music?