Elaine de Valle

Contributor 

2016 Billboard Latin Music Conference

Billboard Latin Music Conference: Radio Goes Viral?

Rumors of radio’s death are greatly exaggerated. So says Raul Alarcon, Jr., the dial giant who is head of Spanish Broadcasting System, one of the largest owners and operators of radio stations in the United States. Alarcon said Wednesday (April 27) at the Billboard Latin Music Conference that radio is simply reinventing itself.

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