Brett Atwood

After leaving Billboard following a stint as a reporter in the late 1990s, Brett Atwood worked with several technology startups in their early days, including Amazon.com and RealNetworks. He later shifted to academia and currently serves as an associate professor and director of the Integrated Strategic Communication program at Washington State University’s Edward R. Murrow College of Communication in Everett, Wash. He also continues to work in the technology industry at Linden Research, Inc., maker of the social VR platform Sansar and the virtual world Second Life.

Duran Duran

The History of the Music Industry's First-Ever Digital Single For Sale, 20 Years After Its Release

In September 1997, Capitol Records made history by releasing Duran Duran's "Electric Barbarella" on the internet as the first-ever digital single for sale, heralding a massive shift in how the music industry operates. Twenty years later, then-Capitol head of new media Robin Sloan Bechtel and then-Billboard reporter Brett Atwood revisit the landmark event.