Brad Wete is the features editor of Billboard.com. He has also held staff posts at Entertainment Weekly, Vibe Magazine, and Complex Magazine. Brad has also written for GQ, The Grio, The Root, and other publications.
It wasn’t too long ago that Cordell Broadus, son of rap icon Snoop Dogg, was a wide receiver at UCLA. Things changed last fall when he decided to pursue more creative goals off the field. He’s still a UCLA student who recently wrapped up his sophomore year as a film major with “all As,” but now he’s also a model fresh off Dolce & Gabbana’s Spring-Summer 2018 Milan runway and the creative director for his dad’s clothing line, Joyrich. Broadus, 20, spoke to Billboard about becoming a budding entrepreneur, how his time with football is helping him in the fashion world and how he finally got Snoop to ditch baggy jeans in favor of pants that fit a lot better.
After Katy's Los Angeles-based marathon (where 41 robotic cameras shot for a collective audience of nearly 50 million viewers), fans were invited to peruse the crib. From noon to 8 p.m., anyone could walk through Perry's temporary digs. There's the long kitchen table Caitlyn Jenner got schooled on race-relations at. Oh, look at the grass patch and fire hydrant where Nugget, Perry’s cutesy-wootsy dog, handled his biz.