Alex Pham

contributing editor

contributing editor

The Orchard Serves Up Multi-Channel Network with a Side of BACON (From the Magazine)

The Orchard Serves Up Multi-Channel Network with a Side of BACON (From the Magazine)

The Orchard, a company that started 16 years ago as an independent record distribution shop on Orchard Street in New York, announced on Oct. 10 it has formed a YouTube multi-channel network, or MCN, with more than 1,000 channels that together accounted for more than 50 billion lifetime views.
Digital Notes: UCLA's 'Future of Digital Music Delivery'; Berklee's Online Degrees; CreativeLive's Biz Model

Digital Notes: UCLA's 'Future of Digital Music Delivery'; Berklee's Online Degrees; CreativeLive's Biz Model

This week's Digital Notes column is dedicated to the pursuit of knowledge in academia. Berklee School of Music recently began taking applications for its first online degree program in music business and music production. UCLA next week launches a series on the future of media with a session on digital music distribution. And CreativeLIVE expands into music education.
YouTube 3.0: Are They Paying Enough? (From the Magazine)

YouTube 3.0: Are They Paying Enough? (From the Magazine)

At 26, Lindsey Stirling is already a seasoned YouTube veteran -- a Los Angeles-based artist who has blazed a career path through the platform, garnering more than 3 million subscribers whose views generate enough steady advertising revenue to pay her bills. That was then. Today, Stirling and YouTube have found themselves at the threshold of a new age.

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