Alex Pham

contributing editor

contributing editor

How Rap Genius Won The SEO Game

How Rap Genius Won The SEO Game

In the last year, Rap Genius has received a $15 million investment from the Silicon Valley venture firm Andreessen Horowitz and tripled its traffic to 25 million. The three Yale grads who started the company -- Mahbod Moghadam, Tom Lehman and Ilan Zechory -- talk about turning Rap Genius into a pillar of the Internet, and building out the site's annotated rap lyrics with Rock Genius, Poetry Genius and News Genius.

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