Andrea Cheng

Andrea Cheng, Contributing Fashion Writer

P Diddy

YFN Lucci and Jacquees Star in Sean John's Holiday Campaign: Exclusive

So few brands boast the staying power to withstand the passage of time, to remain a go-to staple from adolescence to adulthood. For YFN Lucci and Jacquees, two of the next generation of artists poised to shape the landscape of hip-hop, that brand to them is Sean John. Because unlike similar streetwear labels, Sean John is unique for its permanent tie to entertainment (the perk of having Sean Combs as its founder), its mainstream accessibility (with retail giant Macy’s as its sole distributor) without compromising street cred, and its ability to resonate with consumers across all age groups.

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