Jonathan Gold

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The Who

How Monterey Pop Set the Stage for Festivals to Come

Fifty years ago June, a quartet of wild-hearted and wide-eyed optimists set out to turn sleepy little Monterey, California, into the epicenter of rock-and-roll music. But what musician John Phillips, manager and producer Lou Adler, promoter Alan Pariser and publicist Derek Taylor did may have changed the course of music forever.
The Who

How Monterey Pop Set the Stage for Festivals to Come

Fifty years ago June, a quartet of wild-hearted and wide-eyed optimists set out to turn sleepy little Monterey, California, into the epicenter of rock-and-roll music. But what musician John Phillips, manager and producer Lou Adler, promoter Alan Pariser and publicist Derek Taylor did may have changed the course of music forever.