Jonathan Gold

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The Who

How Monterey Pop Set the Stage for Festivals to Come

Fifty years ago June, a quartet of wild-hearted and wide-eyed optimists set out to turn sleepy little Monterey, California, into the epicenter of rock-and-roll music. But what musician John Phillips, manager and producer Lou Adler, promoter Alan Pariser and publicist Derek Taylor did may have changed the course of music forever.