Ashley Lyle

Ashley Lyle is a contributor to Billboard.

Ericka Coulter

A&R Exec Ericka Coulter on Creating TheBasement, a Local Artist Showcase in LA

Early 2017, Ericka Coulter, manager and VP, A&R at Epic Records came up with the idea to produce a local artist showcase in Los Angeles titled TheBasement via her Instor3 management company. The event would center around giving signed and unsigned artists an opportunity to perform in front of a curated crowd of industry executives, influencers, tastemakers, and brands.