Satellite radio, public airwaves, internet radio and other “alternative wave lengths” for music was the topic of the first panel discussion at the 24th Annual Latin Billboard Conference featuring execs from Deezer, Spotify, NPR, Pandora and SiriusXM.
As Billboard continues to honor singer Jenni Rivera, who tragically died in a plane crash on Sunday (Dec. 9), we bring you five exclusive videos of Rivera's extensive appearance on a panel at the April 2012 Billboard Latin Music Conference, wherein the Mexican-American star opened up about her music, her reality show, her family, her role in the film "Filly Brown," her roots, and much more.
Three Latin music marketing events at yesterday's Billboard Latin Music Conference made one thing crystal clear: there are more opportunities than ever for synergy between brands and Latin musicians then ever before. Speaking on the "Targeting Music" panel with Targets VP of Entertainment John Butcher, Emilio Estefan may have summed up the day best: "It is very exciting. When it was just me, Santana, Feliciano, Julio, there wasn't so much opportunity..."
The Billboard Latin Music Conference Q&A with Jenni Rivera saw the wildly successful diva comment on a range of topics, from her reality television show "I Love Jenni" to getting her start as a single mother in the music business to her continuing role as an inspiration to her many fans through her multi-faceted career.
Tuesday night, Billboard honored the brands and agencies that have done the best work with Latin artists at Billboard’s second annual Latin Music Marketing Awards. Top honors went to: Coca-Cola for their “Seremos Mas” social media promotion with Chino y Nacho; Cardenas Marketing Network and 5 Gum's tour sponsorship of Camila's Dejarte De Amar Tour; AT&T and Bravo for their Paulina Rubio AT&T Blackberry 4G campaign; and Western Union's “Love in Any Language” print campaign with Daddy Yankee.
Though the Hispanic community is growing, it still has not translated into dollars, said Valle, mostly because economic tightening means cutting costs in niche markets first, which is why Hispanics must start becoming part of that general market; Latinos tune into Pandora at a more rapid rate than the rest of the U.S. population.