Adweek

How Consumers React To Different Kinds Of Ads Online

How Consumers React To Different Kinds Of Ads Online

An Advertising Week session on Wednesday morning at the Times Center gave a glimpse at a couple of studies commissioned by AOL about consumers' engagement with online content, including online advertising.
@Advertising Week: Nielsen Unveils Online Campaign Ratings System

@Advertising Week: Nielsen Unveils Online Campaign Ratings System

In a bid to help marketers measure audiences for ads across TV, online and (eventually) mobile platforms by a common metric, Nielsen unveiled a new system Monday—to be launched commercially next year—that will provide, for the first time, TV-type ratings for Internet display and video spots on sites like Facebook and Yahoo!
Do TV Spots Work in Web Video?

Do TV Spots Work in Web Video?

A common knock on the Web video industry is that it needs to move beyond repurposed TV spots, often shown as pre-rolls before content begins. But new research from Dynamic Logic finds that such units perform just as well as video ads created specifically for the medium when it comes to several brand attributes.

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