Universal Music Group has consolidated its U.S. media business, across labels, at GroupM’s MediaCom, which already works for the music company in Europe, Canada, and Australia. The music giant had previously used smaller, undisclosed incumbent agencies to handle its separate units.
Willie Nelson covered Coldplay's 'The Scientist' for a Chipotle Ad with an animated spot backing sustainable farming. The two-minute-plus spot was commissioned by the sourcing-conscious burrito chain and will start running in theaters in September.
The popular blues-rock duo The Black Keys hammered New York agency Della Femina Rothschild Jeary & Partners with two separate federal lawsuits last week for using their hit song “Tighten Up” to promote New Jersey's Valley National Bank during the Grammy Awards without permission.
Eminem's publisher is seeking a cease-and-desist order against Audi AG, alleging that a new European commercial makes unauthorized use of the rapper's song "Lose Yourself" in a spot for the 2012 Audi A6 Avant.
Eight Mile Style LLC, the Detroit-based publisher of Eminem’s copyrights, is seeking a cease-and-desist order against Audi AG, alleging that a new European commercial makes unauthorized use of the rapper’s song “Lose Yourself” in a new spot for the Audi A6 Avant. “Lose Yourself” is the same music used in Chrysler’s “Imported from Detroit’ campaign for the new Chrysler 200 model, which debuted during the Super Bowl (watch both ads).
Revenue from online advertising spiked to a new $7.3 billion high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers -- a 23% increase over the first quarter last year.