Brian Braiker

Brian Braiker works for Digiday.com.

The Twisted Sister Guide to Rock and Roll Branding

The Twisted Sister Guide to Rock and Roll Branding

To hear Jay Jay French tell it, Twisted Sister is bigger today than ever. The guitarist for the ’80s hair metal band behind such hits as “We’re Not Gonna Take It” and “I Wanna Rock” says these days the group can afford to work just 10 or 12 days a year. Twisted Sister auctions gigs off to the highest bidder, he says, filling stadiums in Europe and South America with up to 80,000 head-banging fans.