Long a staple in the R&B world, Robin Thicke entered 2013 as an artist on the outer reaches of the pop landscape. While he wasn't entirely unknown to pop fans, considering he's had four singles crack the Hot 100, all to often he was known, rather condescendingly, as a poor man's Justin Timberlake. But while Timberlake rolled out his "20/20 Experience" comeback, Thicke kept a low profile and introduced a new single, "Blurred Lines," without the promotional assist of his label.
After its release on March 20, the words "low profile" would never describe Thicke's "Blurred Lines" again. First, it gained viral status, from its controversial, boob-laden music video and key synchs like a spot in a television commercial for Beats By Dre's Pill, which aired heavily during the NBA playoffs. Its status became legitimate when it hit No. 1 on the Hot 100 on June 12 and hasn't fallen since. Thicke has since shared two additional songs from his forthcoming album: "For The Rest Of My Life," an R&B cut much closer to his trademark sound and the EDM-heavy "Give It 2 U," which strays even further from his roots than "Blurred Lines."
If it seemed like Thicke was setting up fans for an eclectic -- or more negatively scattered -- album, then he's confirmed those suspicions with "Blurred Lines," out today (July 30). The album finds the 36-year old singer trying to take advantage of his newfound spotlight by striving to become the full-fledged pop star he's never quite been.