2010 Concert-Goer Survey: Results

Anna Webber / Getty
Coachella 2010 crowd shot

Billboard.com polled you, dear readers, on a number on your thoughts about every aspect of the summer concert experience. Here, we present your answers. The verdict? It's not so bad after all.

1. This summer I will attend:

a) More concerts than I did last year: 38%

b) Some concerts: 25%

c) Fewer concerts than last year: 23%

d) No concerts: 14%

2. The main reason I don't see my favorite acts in concert is:

a) Ticket price: 72%

b) Didn't hear about it: 15%

c) Don't like the venue: 9%

d) Saw them last year: 4%

3. My favorite place to see a concert:

a) An arena: 35%

b) A club: 28%

c) An amphitheater: 23%

d) A festival: 14%

4. I learn about upcoming concerts from:

a) Online/social networks: 63%

b) Friends: 13%

c) The radio: 13%

d) Magazines or newspapers: 11%

5. I usually buy my tickets:

a) Online, through the primary ticket site: 76%

b) At the box office: 15%

c) Via a secondary online seller like eBay or StubHub: 6%

d) Via a ticket reseller: 3%

6. The ticket-buying experience is:

a) Easy and convenient: 33%

b) Easy enough: 42%

c) A hassle, but worth it: 25%

7. The concertgoing experience is:

a) Enjoyable: 63%

>b) A hassle, but worth it: 32%

c) Barely worth the trouble: 5%

8. When I go to concerts, I usually buy:

a) Food: 31%

b) Merchandise: 17%

c) Both: 29%

d) Neither: 23%

9. My view of the concert business is:

a) Very positive: 28%

b) Generally positive: 49%

c) Generally negative: 18%

d) Very negative: 5%


Billboard.com received 642 responses to its online summer touring survey, posted between July 19-26. We thank everyone who participated.


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