JYJ Performs Live in Our Studio

5. JYJ "The Beginning" JYJ Performs At Billboard JYJ: Release of the Week

Korean pop trio JYJ is nothing short of a sensation in Asia, and the international fervor found its way to U.S. shores when we debuted the group's debut album, "The Beginning," in October. Given the overwhelming feedback we received, we were proud to invite Kim JaeJoong, Park YuChun and Kim JunSu to our New York studio, where they performed two tracks from the album, talked about working with Kanye West and Rodney Jerkins, and took LOTS and LOTS of photos. America, meet the new faces of K-Pop.

PHOTOS: JYJ at the Billboard Studio

Video Below: JYJ perform "Ayy Girl" (the single that features Kanye West) and give an interview at Billboard's studio.

JYJ called it a "great honor" to work with Jerkins (who produced "Empty") and West. "When we met [them] we realized we had a similar goal," the guys added. "For them it was to take their music to the East, while for us, we wanted to bring our music to a wider audience in the U.S."

Video Below: JYJ performs "Empty" at Billboard's studio.

Order the Digital Edition of JYJ's Billboard magazine cover