Madonna's Sticky & Sweet tour was the big winner at the sixth annual Billboard Touring Awards, taking home honors for Top Tour and Top Draw, which acknowledge the highest-grossing and highest-attended tours of the year, respectively. Madonna's manager Guy Oseary won the Top Manager award.
The Billboard Touring Awards are based on worldwide data reported to Billboard Boxscore for the period Oct. 1, 2008, through Sept. 30, 2009. Other winners include Kenny Chesney's Sun City Carnival tour for Chesney's sixth straight Top Package award; Ill Divo for the Breakthrough award, U2 for the Top Boxscore award for the band's shows at Croke Park in Dublin last July, and Dane Cook for the Top Comedy Tour award.
Additionally, Keith Urban received the Concert Marketing & Promotion Award for his Escape Together tour sponsored by Kingsford and KC Masterpiece, and Jonas Brothers received the Eventful Fans' Choice Award, both determined by online voting. Warped tour founder Kevin Lyman received the Humanitarian Award, and Ozzy Osbourne was named Legend Of Live.