Charli XCX

Billboard and Samsung Galaxy Announce Billboard NXT Talent Competition, Charli XCX To Mentor

Billboard and Samsung Galaxy are teaming up to launch a first-of-its-kind competition to find the next unsigned superstar.

The competition, called Billboard NXT, kicks off on September 28th with an official TikTok hashtag challenge. To participate, artists across the country must create a showstopping :60 cover of the new song “Out Out” by Joel Corry & Jax Jones featuring Charli XCX and Saweetie, and post to TikTok with thehashtag #BillboardNXT. Billboard will select 12 contestants from the hashtag challenge participants to go on to compete in a series of challenges. Over the course of several weeks, the contestants will sing their hearts out in music challenges that test artistry, creativity, and live performance skills. All challenge videos will be captured on the new Samsung Galaxy Z Flip3 5G, a phone designed for capturing moments, expressing yourself and socializing.

The contestants will be ranked weekly on a custom Billboard chart that will be updated after the challenges. The top 3 performing contestants will become finalists and go on to perform at the competitions Grand Finale, a livestreamed performance event on

Ahead of the final performance, each finalist will be matched with a celebrity mentor to help prepare for the big night. Charli XCX is Billboard NXT’s first mentor, with 2 more artists to be announced shortly.

The winner of Billboard NXT will be determined at the end of the Grand Finale event and the winner will receive a lifechanging grand prize—a Billboard cover, a music video, studio time to record a first single and tickets to the Billboard Music Awards.

Do you think you could be Billboard NXT? Post your submission on TikTok for a chance to win. Good luck!