Billboard and Honda debuted their first official TikTok Hashtag Challenge with #CurameChoreo today, partnering with global music sensation Rauw Alejandro as part of the Honda Stage music program. Building on the original #Curame TikTok challenge inspired by Rauw's hit song "Cúrame," Billboard and Honda are encouraging fans to learn a new set of dance moves and tagging their posts with #CurameChoreo starting on September 10th.
The #CurameChoreo TikTok Hashtag Challenge is powered by Billboard and Honda Stage, a collaboration that highlight's Honda's long-standing commitment to creating innovative, fan-driven music experiences. By joining forces, Billboard and Honda are connecting fans with the music they love with exclusive online content, custom programming, artist interviews, and more.
Honda Stage is focused highlighting breakout stars of the music industry and past performances from Tones And I, Cordae, Chloe x Halle, Orville Peck, Snoh Aalegra, and Sech. Artists have unique stories about the determination and grit it takes to succeed in the music industry, and Honda Stage is determined to tell them in dynamic and engaging new ways.