Coming up in the Oakland City neighborhood of Atlanta, Lil Baby was forced to grow up quickly. The multi-platinum rapper says his hustle started as a teenager, when he knew he had to help his mother pay bills and take care of his two sisters. He told Billboard that the experience “turned him into a man” at a young age, and launched him into a life defined by hustling and working hard to achieve his goals.
He hit the Atlanta mixtape scene hard, building a dedicated fanbase through his smooth, seamless flow on independent hits like “Freestyle” from the 2017 mixtape Too Hard. After years of hard work, his hustle started paying dividends: Lil Baby’s 2018 debut album Harder Than Ever went platinum and launched the artist into the stratosphere. But even though he’s reaching millions of fans around the world through his music, Lil Baby has never stopped pushing. He knows that success comes from the will keep going, whether that's playing in front of sold-out crowds or struggling to sell mixtapes.