As Latinx Heritage Month pumps up the volume this week, Spotify is amplifying the diverse sounds and rich stories of Latin culture via its "Lo Nuestro es Arte" ("What’s Ours is Art ") campaign, which aims to celebrate and affirm Latin culture and its singular creators throughout the global Latin diaspora (Latinidad) as invaluable art and creatives. The audio platform's wide-spanning initiative encompasses multimedia on- and off-platform touchpoints spanning music and playlists, film and video, podcasts and visual arts. Introduced at the beginning of the annual celebration in mid-September, the project spotlights the fast-rising Latin artists and podcast creators spearheading those spaces as well as the icons who paved the way before them.
At the core of Spotify's campaign is the Latinx Heritage Month hub, an audio content destination where music-lovers will discover an endless treasure-trove of specially curated, multi-genre playlists exploring the past, present and future of Latin music throughout the decades. The playlist collections, which include mixed-media music and podcast playlists, highlight the expansive styles and multiculturalism of Latin culture as well as the visionary creators and storytellers pushing the culture forward.
The Sounds of LatinX collection features the hottest tracks and coolest artists defining Latin music today. LatinX Forever stacks up classic hip-hop, reggaeton and pop hits from Fat Joe, Shakira, Pitbull and Elvis Crespo, while Mixto is a mezcla (mix) of Latin indie, Latin R&B and everything in between from next-gen artists like Omar Apollo and Nathy Peluso. Reminding listeners that girls truly run the world, fem. puts the new generation of women artists at centerstage, with tracks from Jenn Morel, Empress Of and Tatiana Hazel.