In just over two years, Bad Bunny has gone from bagging groceries to shaping music culture as leader of the Latin trap explosion. In 2017, he landed an amazing 15 songs on Billboard's Hot Latin Songs chart, and this year, he went mainstream in a big way, scoring a Hot 100 chart-topper with his feature on Cardi B’s ubiquitous summer jam “I Like It.” Bad Bunny is quickly becoming an icon.
With Bad Bunny's star burning brighter by the day, Billboard and Honda teamed up to profile the global phenomenon. Bad Bunny explains the roots of his unique sound go back to his parents and the influences of his home country of Puerto Rico. He picked up salsa and merengue from his dad and pop ballads from his mom. When he found hip-hop, the final pieces fell into place.
"The first rap CD that I had, it was so different for me," Bad Bunny says. "The energy, the wordplay, all that caught my attention, and I liked it."