Leave it to Nissan to bring some of the most imaginative and groundbreaking performances the Billboard Hot 100 Fest has ever seen. Fresh off launching the first-ever Nissan Kicks in the US, one of the most technologically-innovative cars on the road, the Japanese auto giant brought together Los Angeles producer extraordinaire TOKiMONSTA and the visual magicians Strangeloop Studios for a musical event that pushed the boundaries of sound, vision, and tech.
There were also two innovative activations that used a pair of Nissan Kicks to bring the noise. The Nissan Kicks Sound Machine had a built-in DJ booth that played host to DJs Amrit and Alejandra Sabillon, while the other presented immersive in-vehicle audio/visual experience that gave passengers a preview of TOKiMONSTA and Strangeloop’s Sunday night performance. There were even Nissan kiosks set up around the festival that tested fan’s TOKiMONSTA knowledge with several lucky winners getting the chance to meet the beat scene queen.