Leave it to Nissan to bring some of the most imaginative and groundbreaking performances the Billboard Hot 100 Fest has ever seen. Fresh off launching the first-ever Nissan Kicks in the US, one of the most technologically-innovative cars on the road, the Japanese auto giant brought together Los Angeles producer extraordinaire TOKiMONSTA and the visual magicians Strangeloop Studios for a musical event that pushed the boundaries of sound, vision, and tech.
There were also two innovative activations that used a pair of Nissan Kicks to bring the noise. The Nissan Kicks Sound Machine had a built-in DJ booth that played host to DJs Amrit and Alejandra Sabillon, while the other presented immersive in-vehicle audio/visual experience that gave passengers a preview of TOKiMONSTA and Strangeloop’s Sunday night performance. There were even Nissan kiosks set up around the festival that tested fan’s TOKiMONSTA knowledge with several lucky winners getting the chance to meet the beat scene queen.
TOKiMONSTA and Strangeloop Studios have a long and celebrated history of collaboration, but this activation presented a unique opportunity for both parties to explore the frontiers of technology in new ways.
“As artists, we’re always looking for our next tool, for their next avenue to express themselves,” said David Wexler, aka Dr. Strangeloop and the founder of Strangeloop Studios. “Technology is actually a crucial part to just allowing yourself to express yourself more fully artistically, and it plays a huge role in our collaborative process.”
“We have a shared interest in pushing boundaries and always doing new things,” said TOKiMONSTA in an interview with Billboard. “And as long as technology keeps letting us do that -- where we’re given new tools and new ways of doing things -- we can continue forward with our journey as expressive individuals and collaborators.”
That spirit of collaboration was alive onstage, as the visual and audio production meshed perfectly to create an unforgettably immersive experience. Even fans got in on the act, as the spellbound crowd was outfitted with Nissan Kicks interactive wristbands that synced up with the live performance and giving “audience participation” a whole new meaning in the process.