Women In Music

Women in Music 2017: Five Executives on the Rise

Traci Adams, Lisa Licht, Erika Savage, Nicole Nolletti & Danielle Madeira
Courtesy Photos

Clockwise, from top left: Traci Adams, Lisa Licht, Erika Savage, Nicole Nolletti & Danielle Madeira

The five executive who are setting records, raising funds for music communities and changing how artists reach their fans.

Traci Adams*
SENIOR VP PROMOTIONS, EPIC RECORDS

Hip-hop hot streak. In 2017, the Savannah, Ga., native helped drive three Epic hits up the Hot 100: French Montana’s “Unforgettable,” featuring Swae Lee (No. 3, 575 million on-demand streams); DJ Khaled’s “Wild Thoughts,” featuring Rihanna and Bryson Tiller (No. 2, 426 million); and Yo Gotti’s “Rake It Up,” featuring Nicki Minaj (No. 8, 332 million).

John Ricard
Traci Adams

Lisa Licht, 42
CHIEF MARKETING OFFICER, LIVE NATION

Live growth through bots. “Eighty-five million fans are projected to attend 29,000 Live Nation shows in 2017, which makes my job very exciting,” says Licht, who helped launch the company’s new Facebook Messenger tool -- a “concert bot” that speeds ticket buying -- and played a key role in Live Nation’s 20 percent year-over-year increase in ticket sales.

Courtesy of Live Nation Entertainment
Lisa Licht

Danielle Madeira, 42
VICE PRESIDENT, ANOTHER PLANET ENTERTAINMENT

Fighting fire with Metallica. In addition to orchestrating the 10th anniversary of Outside Lands, Madeira, who works out of Berkeley, Calif., organized Band Together Bay Area, a benefit concert for victims of the North Bay fires, featuring local band Metallica. “Putting together a stadium-sized concert in three weeks was a huge undertaking,” she says.

Adrian Sky
Danielle Madeira

Nicole Nolletti, 29
SENIOR DIRECTOR OF PROMOTION, 300 ENTERTAINMENT

Big win with Cheat Codes. With 300 since 2016, Nolletti was given the opportunity to work Cheat Codes’ “No Promises” (featuring Demi Lovato) “from inception to completion on my own for the first time in my career.” She nailed it: The song became Cheat Codes’ first Hot 100 hit (No. 38) and earned 132 million on-demand streams.

Drew Gurian
Nicole Nolletti

Erika Savage, 44
SENIOR VP STRATEGIC DEVELOPMENT, INTERSCOPE RECORDS

Architect of Interscope’s 360 deals. In 2017, Savage brokered Lady Gaga’s Super Bowl LI halftime show deal, which resulted in a 1,000 percent sales bump for the singer’s discography. Watching the show, says Savage, “I flashed back to when Gaga signed her record deal and the incredible journey she has taken us on.”

Bryan Alberstat
Erika Savage

*Declined to provide age.

2017 Billboard Women in Music

This article originally appeared in the Dec. 9 issue of Billboard.