The NFT packs mark the broadcaster's first foray into the area, with other projects like 'Krapopolis' to follow.
Fox’s plans in the digital collectibles space are beginning to get a little clearer.The broadcast network will launch its first set of non-fungible tokens (NFTs) on Wednesday (Oct. 13), tied to its celebrity singing competition The Masked Singer.
The company will also launch a marketplace and community in which users can buy, sell, or trade Masked Singer NFTs, which it is calling The MaskVerse. Users will be able to claim a free NFT of the show’s mascot “Miss Masky,” with the company set to release “Mask Packs” throughout the season, which collectors can buy and open. The packs will cost $20 and contain 3 NFTs. Users that collect complete sets of NFTs will get digital prizes and in some cases real-world rewards or experiences.