The Viacom kids brand has partnered with SmartStudy's Pinkfong to make the social media sensation into a TV and consumer products property.
Viacom's Nickelodeon has partnered with the team behind YouTube viral hit song "Baby Shark" to develop an original preschool animated series based on it.
Nickelodeon and SmartStudy, the entertainment company behind children’s content brand Pinkfong, are teaming on the series based on the social media sensation for global distribution, with Viacom Nickelodeon Consumer Products set to manage consumer products licensing worldwide, excluding Asia, for the property.
"Baby Shark" launched on YouTube in November 2015 and became a sensation. "With music, characters, story and dance all combined together, 'Baby Shark' took the world by storm, amassing 2.9 billion YouTube views and becoming the ninth most-watched video in the platform’s history," Nickelodeon said.