Users can program MyMTV Music based on their preferences and mood.
Viacom's MTV International on Monday (Oct. 29) launched a customizable 24-hour linear music video channel, MyMTV Music, in Spain. The network will also launch in the Nordics later this year. The channel got a trial and initial launch in France, but additional territories are expected to roll it out in 2019.
The service is available for Vodafone TV customers in Spain. Vodafone is the main sponsor of the MTV Europe Music Awards, which takes place Nov. 4 in Bilbao. Users will be able to create their own exclusive MTV channels using the brand’s library of music videos, as well as from exclusive bonus content and performances from events, including the MTV EMAs and Unplugged.
“At Viacom, we are always committed to engaging our audience anytime and anywhere. MyMTV provides another touchpoint for our audience to experience music with MTV, allowing them to curate and consume their favorite content from an extensive library of music videos, iconic live events and exclusive moments,” Raffaele Annecchino, president Southern and Western Europe, Middle East and Africa for Viacom told The Hollywood Reporter. "We know the importance of being everywhere our audience is, so are proud to provide fans the possibility to control their own MTV music channel that they can access through different devices."