Super Bowl

Nick Jonas Touts Diabetes Monitor (And Ages 50 Years) In New Super Bowl Commercial

Nick Jonas
Courtesy Photo

Dexcom Official Big Game Commercial 2021 with Nick Jonas

If Nick Jonas can become an elderly man with the snap of his fingers, why can't he monitor his diabetes just as easily?

That's the premise of the new Super Bowl commercial for Dexcom, a glucose monitoring system that helps people with diabetes -- like Jonas himself -- keep tabs on their glucose levels without having to prick their fingers. Instead, the monitor uses a sensor wire inserted under the skin on your midsection that transmits wireless data that users can track continuously.

"Drones deliver packages, and people with diabetes are still pricking their fingers? What?" Jonas asks in the ad, right after a video-editing trick instantly turns the 28-year-old pop star into an old man.

Jonas has been living with type 1 diabetes since 2005, when he was diagnosed at age 13. "I have full control of my day to day life with this disease, and I’m so grateful to my family and loved ones who have helped me every step of the way," Jonas wrote in a 2018 Instagram post, marking 13 years since his diagnosis. "Never let anything hold you back from living your best life."

On Tuesday (Feb. 2), Jonas tweeted a link to the Dexcom ad and wrote that he was "so pumped to watch the big game this Sunday and start a conversation about a better way to manage diabetes." He also teased in a Twitter video that fans could "find out how we can watch the game together" -- which leads to a website that allows you to create a video with Jonas in which he's alternately dancing or showing off his Dexcom G6 monitor.

Watch the full commercial below: