The Verizon Big Concert for Small Business will start a multi-year commitment to provide 1 million small businesses with resources they need to succeed by 2030. Verizon will also donate $10 million to the non-profit organization Local Initiatives Support Corp (LISC), which has been financially supporting businesses during the COVID-19 pandemic. Fans can make a one-time donation of $10 to LISC by texting SMALLBIZ to 20222 as part of Verizon's text-to-give campaign.
Additional performers include H.E.R. and Jazmine Sullivan, who will respectively sing "America the Beautiful" and the National Anthem (alongside Eric Church) during the CBS Kick-Off Show at 6 p.m. ET., as well as Miley Cyrus, who's set to kick off the TikTok Tailgate pre-show at 2:30 p.m. ET on TikTok and CBS.