Veteran live-event producer Jesse Collins has been tapped to executive produce The Pepsi Super Bowl LV Halftime Show next year.
The National Football League, RocNation and Pepsi said Tuesday that the Emmy-nominated producer will join longtime award-winning director Hamish Hamilton for the halftime show of the game, which is set to take place Feb. 7 in Tampa, Florida.
"Jesse Collins is innovative, creative and one of the only executive producers that speak fluent 'artist vision.' He‘s a true artist," said RocNation's Shawn "Jay-Z" Carter. "Jesse's insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come."