Jennifer Lopez & Shakira See Super Streaming Bump After Super Bowl Halftime Show

Jennifer Lopez Shakira
Kevin Mazur/WireImage

Shakira and Jennifer Lopez perform  onstage during the Pepsi Super Bowl LIV Halftime Show at Hard Rock Stadium on Feb. 2, 2020 in Miami. 

Sunday's Super Bowl LIV led to some super streaming activity for halftime show headliners Jennifer Lopez and Shakira, according to initial reports to Nielsen Music/MRC Data.

In total, the song catalogs of the two performers earned 31.1 million on-demand streams (audio and video combined) on Feb. 2 and Feb. 3 -- up 193% as compared to their streaming sum on Jan. 31 and Feb. 1 (10.6 million).

Focusing just on each performer’s body of work, Lopez’s songs tallied 10.1 million streams on Feb. 2-3, up 149% versus the 4.06 million they collected on Jan. 31 and  Feb. 1.

As for Shakira, her songs earned 20.98 million clicks on Feb. 2 and Feb. 3, up 221% as compared to the 6.53 million they earned on Jan. 31 and Feb. 1.

We can splice the data even further, to look at just the songs performed during the halftime show, including those by guest performers Bad Bunny (“I Like It”) and J Balvin (“Que Calor,” “Mi Gente”). Collectively, the songs performed in the halftime show snared 24.85 million on-demand streams on Feb. 2 and Feb. 3, up 157% compared to the 9.66 million they registered on Jan. 31 and Feb. 1.

The most streamed song, by any of the halftime stars, on Feb. 2 and  Feb. 3 was Shakira’s “Hips Don’t Lie,” which captured 3.16 million streams on those two days combined -- up 194% compared to the 1.07 million it earned on Jan. 31 and Feb. 1.

Super Bowl 54

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.