Hear a New Pearl Jam Song in Verizon's Moving Super Bowl Commercial

Pearl Jam
Danny Clinch

Pearl Jam

There were plenty of celebrity cameos in the commericals that ran during Sunday's (Feb. 2) Super Bowl LIV, but only one of them featured a Hollywood legend making his voiceover debut alongside a snippet of a new song from a legendary rock group that typically stays as far away from the big game as possible.

The emotional 60-second ad touting the reliability of Verizon's 5G service was voiced by actor Harrison Ford and featured the debut of Pearl Jam's moody ballad "River Cross" from their upcoming Gigaton album (due March 27 on Republic Records imprint Monkeywrench).

Ford's iconic gravelly voice describes how 5G will help firefighters see through smoke and give rescuers new tools to find survivors, while touting the heroism of first responders. The spot depicts a series of disaster scenarios as the music swells and PJ singer Eddie Vedder's voice rises up, singing a lyric that sound like, "Share the light, won't hold the stars."

Watch the ad below.

Super Bowl 54


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.