Super Bowl

Amazon Alexa's Super Bowl Ad Stars Harrison Ford and a Queen Sync

Harrison Ford
Courtesy Photo

Harrison Ford in "Not Everything Makes the Cut" Amazon Super Bowl LIII Commercial.

Amazon unveiled their new Super Bowl ad for Alexa "Not Everything Makes the Cut" this week ahead of Sunday's big game.

The celebrity filled visual centers around failed beta testing for the company's voice activated assistant. Among the mishaps are Forest Whitaker's podcast-playing toothbrush and Broad City stars Ilana Glazer and Abbi Jacobson being ejected from an overzelous hot tub-turned-fountain show. Also in the 96-second visual are Harrison Ford and his dog -- who keeps ordering food with his Alexa-enabled collar.

But perhaps the biggest glitch is when Alexa turns lights on and off around the world as NASA astronauts Mark and Scott Kelly try to figure out what's happening -- all while Queen's "Don't Stop Me Now" plays in the background. The band's publisher, Sony/ATV Music, called attention to the ad on Twitter.

Check out the full ad below: