That calf Carson Daly was holding in the Super Bowl ad? It peed on him.
It premiered at half time during Super Bowl LII and was the second-most popular country song of the show, according to Shazam. Okay, so NBC's The Voice Super Commercial, with vocals by Blake Shelton, Adam Levine, Kelly Clarkson and Alicia Keys, was the only other country song of game 52, (along with Jon Pardi's rendition of "I Like Beer"). But "The Voice Song" has powered more than 8 million views online and the spot may be fighting for a trophy of its own in the future -- best musical comedy! The original track, produced entirely in-house by NBC Entertainment Marketing, is a send-up of sentimental Bowl memes -- from puppies to porches laden with apple pies, motorcycles and Americana.
The cast really sells it. Shelton looks at home sharing the spotlight with a Clydesdale horse, while Levine preens, inviting viewers to admire his hair and cheekbones, Keys belting out her lines from atop a bale of hay and Clarkson sweeps through a meadow trailing an hallucinogenic infinity train.
"Michael Loprete, one of our in-house producers, just sat down with an acoustic guitar and came up with a silly idea, and everyone liked it," says Matt Mugford, a music supervisor with NBC Entertainment Marketing. It's not the first staged set-piece for The Voice. The promo crew did a fairly elaborate entry themed around a "1970s cop TV show" that aired last summer.