To the strains of Aerosmith’s 1973 rock ballad “Dream On,” Steven Tyler hit the road in a surprisingly sad Super Bowl commercial for Kia.
In the ad, Tyler steps behind the wheel of a Kia Stinger on a dusty race track, throws the car into reverse and puts the pedal to the medal. When Tyler emerges from the car, he’s 40 years younger (thanks to CGI), resembling the shaggy-haired hippie who belted out classics on Toys In the Attic and Rocks. The message? “Feel something again.” Not exactly the happiest takeaway for an ad starring a AARP-eligible rocker, but a memorable commercial nonetheless.
Watch it below.