Super Bowl

Lionel Richie Refuses to Quote His Hit In AmeriTrade Super Bowl Commercial

Lionel Richie
Dirk Vanoucek

Lionel Richie

In the first celebrity cameo commercial of Super Bowl LII, Lionel Richie appeared in an ad to talk about how AmeriTrade lets you trade day or night. One might say it allows you to trade “All Night Long,” much like his 1983 hit, but Richie would not be that person, resisting the easy joke in his Super Bowl commercial despite the prodding of two other guys. Richie’s workarounds: “All night through its entirety,” “From darkness to light” and more.

Watch below.

We’re excited to partner with @LionelRichie to kick off 24/5 trading during the big game. https://t.co/hlP03rumq2 pic.twitter.com/83YOOgfQMC

— TD Ameritrade (@TDAmeritrade) February 4, 2018

Super Bowl 52