Justin Timberlake Might Perform With a Prince Hologram at the Super Bowl: Report
Word about the alleged hologram was first published Saturday (Feb. 3) by TMZ, who reported Timberlake had a "trick up his sleeve" to honor the late pop star in his hometown of Minneapolis at the 2018 halftime show, sponsored by Pepsi.
Billboard has reached out to Timberlake's reps for comment.
Sheila E., longtime Prince collaborator, addressed the rumors on Twitter Saturday afternoon, claiming that "Prince told me don’t ever let anyone do a hologram of me. Not cool if this happens!" Later that night, the artist tweeted that she had spoken with Timberlake and assured fans "there is no hologram."
Family, I spoke w/Justin 2nite and he shared heartfelt words of respect for Prince & the Purple fans. I look 4wrd 2 seeing what I’m sure is going 2 be a spectacular halftime show. There is no hologram. ------ pic.twitter.com/mhVXBfBa1B— SheilaEdrummer (@SheilaEdrummer) February 4, 2018
Meanwhile, Prince's half-brother Omarr Baker took to Twitter to deny the report: when asked whether a Prince hologram was not "authorized" or "not happening," he replied, "Both."
Both— PRNFamily® (@PRNFamily) February 3, 2018
In an interview conducted prior to the rumors of a Prince hologram joining Timberlake, Pepsi's North American head of music Emma Quigley said she couldn't "comment on [Timberlake's] show, but the beauty of the halftime shows is that every year we’ll have something different, and we make sure it’s kept fresh. And we work with the artist to make sure its the best show they’ve ever done, and better and different than the show we’ve done the years before, keeping people engaged and excited."
Marketing director Aziel Rivers added, "It’s Justin at his best. So think of all the things that make Justin one of the world’s biggest performers -- you’re going to see that and more than you would ever expect on the stage. He’s bringing iconic songs that you’re like “Oh my God, I forgot that was my jam from back in the day!” and some really interesting stuff that maybe you haven’t heard before. The performance is one that’s going to keep you dancing."
The Super Bowl airs on NBC Sunday at 6:30 p.m. ET. P!nk will be singing the National Anthem.