With the final count in, Sony/ATV retained its lead with 10-plus Super Bowl synch licenses, followed by Kobalt and Universal Music Publishing Group, tied with seven, Warner/Chappell with four, and BMG three. The figures are for consumer products only, and do not include promos for TV shows or movie trailers, a sector to which most of the above had at least 2 additional songs, and in the case of Warner/Chappell, 5.
In all, there were more than 30 commercials featured during Super Bowl LI that used music, of which 26 appear to be synch licenses and four of custom songs. The tally represents a huge uptick in independently published music.
"That's why artists will choose an independent publisher -- we work hard to get them these opportunities," Jeannette Perez, svp and head of global synch and brand partnerships for Kobalt said.