The Mother Monster has previously shared some sneak peeks of the show, including horses and setting up a rehearsal stage in her own backyard. Unsurprisingly, Campbell likened Gaga's practicing to the game's star athletes.
"For us, the Super Bowl performance is her showing up the way the players are going to show up that day for the game," he said. "She's training for this just like an athlete. She stops at nothing to deliver a once-in-a-lifetime performance. This is the type of performance that you work a whole lifetime for, and there's no question that she's absolutely made for this moment."
With Gaga's show reportedly being just her, without any guest appearances, that means the 30-year-old artist is going to be the sole focus of the extravaganza -- presumably just how she likes it.
"She has a heart that speaks through everything that she does," Campbell continued. "And we want to bring everyone together for that 12 and a half minutes to celebrate the game, the athletes, the sport, but also I just want people to remember that she knows how to conquer a stage like the Super Bowl."
Super Bowl LI is scheduled for Sunday at 6:30 p.m. EST on Fox.
Watch Gaga's behind-the-scenes video here:
Get ready to -- -- -- this exclusive new look #BTS of @ladygaga rehearsing for #PepsiHalftime! pic.twitter.com/YHihjI9gW6
— Pepsi™ (@pepsi) January 31, 2017